First episode with 1.800 views on Instagram, and 675 on Youtube.
We had to share the Instagram account with the client one, as we didn't have time to build an audience from scratch. Nevertheless, we gained more than 1.000 followers with the project (specially in the first month).
Me and a couple of friends, created a design to go throughout the series, which we used to create the additional content for the series. Before starting with the episodes, we created specific content for each character and individual presentations, a call-to-action countdown and presentation for the universe. We were inspired with the famous table game "Cluedo" and films like "Fargo", and series as "Twin Peaks and "The Office".
Edenia is an insta-series created for the "DOP Pera de Lleida" in order get to younger audience in their social platform and so, to get to new consumers. "DOP Pera de Lleida" is a brand from an important region in Catalonia that produces high-quality and ecological pears. During lockdown they had the idea of producing a webseries in order to stay active on social media and expand themselves in other target groups. We received a free-brief, saying that the pear had to be present somehow, but in any way, be the center of the plot or anything.
I was the Executive Producer and the Editor of this series, but along the way, I ended up doing a few more things (Community Manager, Script supervisor, DIT and Color grading). The first calls of the project happened around June, and it was due in September (as from September to November is the good period of the pear), so everything happened pretty fast. Once the script was done, and approved by the client, I started thinking of way of adapting it to the social media. At the end, the episodes were going to be screened on Instagram, Facebook and Youtube, and we needed to give the audience something more than a 3-minute video. On the other hand, we needed to create this audience, so that they knew about the series and they were engaged with it.
Edenia follows a misterios plot: a reporter sent to cover the news of a novelist writer death in a residence for artists. We decided that the additional content would be related to the investigation in order to summarise the ideas presented in the episodes, highlight their Cliffhanger and create some mistery.
Because of the pandemic, we had to postpone the shooting twice, but the due date didn't change. Finally, we shot in September, and as a TV series production, we post-produced while screening. So, while I was finishing Production and posting on social media, I was Editing and Color grading the two episodes per week. It was my first time with DaVinci Resolve, and although it was a bit difficult at the beginning (and all the way through, not going to lie) and it took many many hours, I enjoyed every bit of it. It was only me, my computer and my tutorials trying to figure out those scopes, nodes and power windows. With the feedback and notes of our DOP, I'm happy with the result and for having been able to bring down the barrier between me and color grading, finally.
Mouse effect to see the color grade
